Brand Guidelines
Visit Canon City
Our brand reflects the warmth, adventure, and genuine character of Canon City — Colorado's gateway to the Royal Gorge.
01
Brand Identity
Visit Canon City is the community tourism guide for Canon City, Colorado. We help visitors discover everything this mountain town has to offer — from Royal Gorge adventures to historic Main Street.
Community-First
We're a guide built for the community. Every local business, restaurant, and attraction deserves a spotlight.
Authentic
Canon City isn't a resort town or a tourist trap. It's a real Colorado mountain community, and our brand reflects that.
Welcoming
We make visitors feel like they belong from the moment they arrive. Canon City is the kind of place where strangers wave.
About This Site
Visit Canon City is an independent tourism and visitor information resource for Canon City, Colorado and the surrounding Royal Gorge region. This site is operated by the site operator to serve the tourism community and visitors to the area.
Operated by the site operator
Email: info@visitcanoncity.net
02
Color Palette
Our palette is inspired by Canon City itself — Colorado rust from the canyon walls, mountain blues, trail greens, and sunset golds.
Primary — Colorado Rust
Colorado Rust
#D54D25
Primary accent / CTAs / Links
Rust Dark
#B8421F
Hover states / Emphasis
Warm Sand
#FAF7F2
Page backgrounds / Cards
Neutrals
Gray 50
#F9FAFB
Light backgrounds
Gray 200
#E5E7EB
Borders / Dividers
Gray 600
#4B5563
Body text
Gray 900
#111827
Headings / Display
Accents — Category Colors
Mountain Blue
#3B82F6
Water / Outdoor activities
Trail Green
#22C55E
Nature / Local businesses
Sunset Gold
#F59E0B
Events / Highlights / Stars
Wild Purple
#8B5CF6
Culture / Arts / History
03
Voice & Tone
We write like a friendly local who knows every corner of Canon City. Our tone is warm, practical, and enthusiastic without being pushy.
Do write
“Canon City sits at 5,332 feet in the Arkansas River valley, surrounded by the Sangre de Cristo and Wet Mountain ranges. The Royal Gorge is 8 miles west on Highway 50. Pack layers — mountain weather changes fast.”
Don't write
“Canon City is literally THE BEST TOWN IN COLORADO!!! You will absolutely LOVE everything about this AMAZING hidden gem!!!”
Friendly
Write like a local friend showing someone around town for the first time
Practical
Include useful details — hours, directions, tips, what to expect
Inclusive
Spotlight all local businesses equally. This guide serves the whole community
Honest
Share what makes Canon City special without overpromising or overselling
Partnership & Media
Want to partner with Visit Canon City, list your business, or need assets for press coverage? We'd love to hear from you.
Contact Us